The “name” of God is the holiest and most sacred of all words, especially in the Jewish context of Jesus’ ministry. There is simply an inexpressible reverence for His name that we often fail to appreciate being that we come from a culture that incorporates the Deity into common slang.
This inherent reverence exists only because of the awesome power of the Person it invokes. There should be nothing more mysterious, more feared, more awe-inspiring than “The Name” of the living, eternal God. And yet, if it is not spoken in the confines of a ministry, do we even really notice?
The enemy of God has spent centuries trying to spoil the Name of the Most High. But, alas, he cannot, and will not, ever be successful in this endeavor. Where he can be victorious though, and has been, is that he can create the illusion that the Name of God is something that is used so freely, His importance gets disguised in pronouns.
“Oh my God”
“For the love of God”
And then numerous profane phrases that I’m not going to mention here.
“Holy Father, protect them by the power of your name…” - NIV